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Before you test, track! By Laura Ashley @tailoredmail
Before you test, track! It’s easy for an email marketer to develop and embark upon a comprehensive test plan before they even have a baseline—especially across their segments. For example, when it...
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Constant Contact – 6 Ways to Create Content Your Readers Will Share
By: Constant Contact The holy grail of social media is not “Likes” or follows, but shares. And retweets, too. After all, a “Like” or follow is specific to one person. A share or retweet gets you...
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iMedia Connection – How to deal with unengaged email recipients
By: iMedia Connection Recently, I have seen a number of articles and discussions around the topic of messaging inactive addresses. There have been some folks within the industry who have talked about...
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MarketingSherpa – Email Design How-to: 5 insights to improve open and...
By: MarketingSherpa Emails can include a variety of content. We can make them beautiful with images, animations, dynamic copy and buttons. But beauty is only skin deep. We need results. “Email design...
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Silverpop – Email Opt-ins: Be Where Your Customers Are
By: Silverpop Your customers aren’t just shopping on your websites anymore. They’re comparing prices or searching for product information on their smartphones or tablets. They see your brands and...
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Business 2 Community – 5 Tactics for Boosting Email Conversion Rate
By: Business 2 Community Batch-and-blast email campaigns have never been a good idea when it comes to creating strong customer relationships. But now that the consumer is king, with unprecedented...
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AGBeat – Strategies for timing your email marketing for maximum return
By: AGBeat You’ve been told the “industry standard” for how to time your emails, but your return on investment may be going down the drain if you’re sticking to someone else’s script. here are three...
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MarketingVOX – CTOR: Email Marketers’ Sleeper Metric
By: MarketingVOX Click-to-open rate, or CTOR, is an essential email marketing metric that many marketers overlook,writes Cara Olson for Marketing Land. Olson is director of Digital Direct/eCRM at...
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ClickZ – Boosting Your Conversion Rates
By: ClickZ Why do we, as email marketers, care about inbox deliverability? That’s easy – because it can significantly impact your bottom line. Deliverability issues are usually reflected in open and...
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MailerMailer – Improving Your Email Sender Reputation
By: MailerMailer Poor sending practices and list hygiene can negatively affect your email sender score and reputation, ultimately causing you to be blacklisted. Additionally, high complaint rates,...
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HubSpot – 13 Little Landing Page Tweaks That Can Make a BIG Difference
By: HubSpot It’s no news flash that inbound marketers have to produce a lot of content and offers. After all, without these valuable assets — and plenty of ‘em — inbound lead generation would be quite...
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Deliverability – Should You Optimize Your Email Marketing Campaigns for SEO?
By: Deliverability When most businesses think SEO they think about the content on the website and the content that is placed on other websites in the form of guest posting. After all, getting ranked...
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Direct Marketing News – Epsilon: Open rates for triggered emails soar
By: Direct Marketing News Marketing services firm Epsilon and the Direct Marketing Association‘s (DMA) Email Experience Council released the Q1 2012 North America Email Trends and Benchmarks report,...
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Doing Nothing Is Still Doing Something, Right? by Joi Brooks @joibrooks
Doing Nothing in Email Marketing Is Still Doing Something, Right? The fine art of doing nothing sounds like the life of leisure. And so it doesn’t take a rhetorical master to spin the concept of...
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StrongMail – Three Cross-Sell and Up-Sell Tactics to Improve Email Marketing...
By: StrongMail It’s an old adage: Driving increased sales from your current customers is easier than acquiring new customers. But when marketing via email, a lot of businesses seem to be missing an...
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SBA – 8 Ways to Strengthen Your Email Marketing Offers and Calls to Action
By: SBA Are you worried you’re not getting tangible results from your email campaigns? Wish your emails stood out more in a crowded Inbox? Email marketing is a core asset in any lead generation...
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BtoB Online – Why is my email strategy underperforming?
By: BtoB Online Your list could be the culprit. Consider penny candy—that eclectic mixture of gummy this and sugar-coated that, with inedible plastic lips and sour patch kids masquerading as gummy...
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VerticalResponse – What Makes Customers Tick
By: VerticalResponse At VerticalResponse, we don’t get a lot of face-to-face time with our small business and non-profit customers. I hate that. Since we’re an online marketing solution, we really...
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iContact – What Makes an Effective Holiday Call-to-Action?
By: iContact How much do you have to do right now? Too much, right? That’s how your customers, clients, and supporters are feeling now too. There are the gifts to buy, the parties and events to...
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MailerMailer – Improving Subscriber Experience: Fitts’ and Hick’s Laws as...
By: MailerMailer Positive subscriber interaction relies not only on quality content, but on structuring that content in a way that streamlines the subscriber’s decision-making process. Fitts’ Law and...
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HubSpot – What You Can (and Should) Ask for on Your Landing Page Forms
By: HubSpot Your lead generation forms can make or break your online conversion goals. Because of this, very few other page elements receive quite as much attention as the lead-capture form. In fact,...
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ClickMail – How Do Clickable Images in Email Skew Your CTR?
By: ClickMail Recently a client asked us if “click-able” graphics and buttons should be avoided in his email marketing. This client worries that email click-through rates are harmed because important...
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Boost Conversion and Deliverability with 3 Email Marketing Rules by Jeff...
Boost Conversion and Deliverability with 3 Email Marketing Rules Faces come and go in email marketing. Experienced marketers move up the ladder as newbies enter the industry. Reliable information...
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HubSpot – 12 Nonprofit Marketing Emails That Actually Convert
By: HubSpot With any nonprofit, it’s extremely important to be able to communicate and convey the mission of your organization to those interested in supporting your cause. With all of the...
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4 Essential Ingredients for Creating Emails that Convert by Kelly Newbery...
4 Essential Ingredients for Creating Emails that Convert A large part of my job is to keep up with the latest trends in email marketing, which means I read a lot of blogs. And it never ceases to amaze...
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